If you're passionate about a cause or you run a charity or if you’re raising funds for somebody else. You need to understand the psychology of people or organisations who are going to give you their money.

Everyone, even on this earth, things in a different way, but there are a few points, which you need to remember before starting your fundraising campaign.

1# Register your organisation with the local authority if you’re a charity or raising a fund for a cause, then you have to be registered as a charity in your country.

Whenever somebody looks at your fundraising page, or if you’re going to convince somebody face to face to raise some funds.

They want to have some sort of confidence in you, in order to get this confidence, they need to understand if you are registered as a charity or not.

A lot of people don’t give you any money if they see that you are not registered and you’re just raising the money from thin air. So make sure you’re registered as a charity or an organisation before actually starting your fundraising campaign.

2# Funds spending Transparency Make sure you showcase clearly what and where you’re spending the money.

When you’re raising funds for charity or a cause.

It is important to be transparent, you have to showcase that whatever money you’re raising you’re using it in a specific manner. You need to understand the whole

step by step process of spending the money.

And you need to showcase the same process to your pledgers. If you don’t show them how you’re spending the money they will think that you’re not going to use the money for the cause, and you might use the money for your own personal use.

So it is very important to showcase what is the process of spending the money, you’re raising.

3# Showcase your previous success If you’re raising funds for a new cause or a new campaign, which hasn’t actually implemented before then it is difficult for you to showcase the results of your campaign.

Although if you have done it before, then it would be super helpful for you to showcase that what you have done with the difference in previous campaigns that gives quite a lot of confidence to the person who is supporting you for your cause.

Hence, pictures of your previous campaign results, or, or pictures or videos for the people who got benefited out of your campaign would be very helpful. while doing a new fundraising campaign.

4# Make your donor and volunteers feel extra special Make sure you give priority to your donors and volunteers and make them feel super important.

The number one asset to your fundraising campaign is your donor and you’re willing to.

If you don’t make them feel super important. Then they might not be here as per the requirement.

And that might cause some friction between the donors and volunteers, which could end up in a bad PR or bad publicity about your charity or your organization. You can check out the 9 PR strategies that are trending in 2021.

The moment the organisation get bad news in the media,

the credibility of your organisation goes down in the head, which

is terrible.

For your organisation and especially for your fundraising campaign ends. Hence, making sure that your donors and your volunteers feel super important, is very very very crucial for your campaign.

5# Be available to answer any questions any time In the 21st century, most of the fundraising is done online, or with digital mediums, and it is very important for you to be available to answer questions to the audience coming to your website or your social media pages.

It is not just important for your fundraising campaign but also for the image of your organisation.

That’s why you need to make sure that you are 100%, available at any time, and ever, your campaign page is live. That way you can convert the core leads into hot leads and potentially convert them into donor donors.

These are the five things you have to remember before starting your fundraising campaign.

We have got a brilliant article which can showcase you more than 400 plus ideas to fundraise. Please have a look. And let us know which idea you have chosen for your campaign. Thank you.